Nexxus Lighting announced today that its new Array LED BR30 replacement light bulb, which debuts in March, incorporates a new enhanced dimming circuit and patented second-generation Selective Heat Sink Technology, 
allowing for significant reductions in material cost and weight. The BR30 will produce the same light output as a 65-watt incandescent bulb while consuming less than 10 watts, and has been designed to exceed Energy Star performance standards.
The bulb will be priced below $29, and the price is expected to drop even further and may fall below $20 per bulb as demand increases, according to Nexxus. One new Array BR30 will replace an estimated 25 standard incandescent 65-watt BR30 bulbs over its average lifetime, while using 85 percent less energy.
"Nexxus continues to set the standard in specification grade design, performance and cost for LED replacement bulbs. Although there are other BR30 LED replacements available in the market, none of them compare to Array in terms of efficacy (lumens per watt) when coupled with our new lower price. With our new design, we have been able to enhance our dimming circuitry and significantly reduce our costs which will roll over to the consumer in reduced prices and faster payback," said Mike Bauer, president and CEO of Nexxus Lighting, in a press release. "An added benefit of our patented Selective Heat Sink Technology (SHS) is the significant reduction in the weight of the lamp. The Array BR30 weighs in at about 7 ounces, which is extremely light compared to other LED bulbs in the market that weigh over a pound. We've heard many complaints from consumers about heavy LED light bulbs tearing out the trims in their ceilings over time. With Array, this problem is eliminated."
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