BASF's Polyurethanes business in North America has launched a new website designed to provide visitors with easy access to product information.
The website includes a new Polyurethanes 101 section, an interactive Ask the Expert section, and downloadable tools such as videos, literature and case studies about the company's high-value polyurethane products used in key applications such as:
- Construction
- House and Home
- Appliances
- Transportation
- Energy
"Our newly constructed website offers visitors an entirely new experience," said Gerry Podesta, senior vice president, polyurethanes, for BASF in North America, in a press release. "Information is organized based on the industry of interest, products are searchable four different ways, and visitors can request a custom formulation based on their needs. We also make our experts available via the interactive 'Ask the Expert' section — allowing visitors to submit questions as well as learn from other entries. All of this is accomplished for the visitor with a minimum of clicks."
In addition to its broad portfolio of urethane chemicals, elastomers and specialty systems, BASF offers deep application and formulation expertise centered on the multi-faceted polyurethane molecule. While polyurethanes are found throughout a myriad of value chains, innovations in polyurethanes can also help end use manufacturers achieve their most difficult goals such as energy-efficient homes and buildings, lighter weight cars and reduced environmental impacts.
"Our customers in the polyurethane markets face unique challenges, including the need for customized, yet sustainable solutions for any application," Podesta said. "At BASF, we create the chemistry that helps our customers convert challenges into solutions."
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