Last week I met with two fascinating people who are developing a 100-acre net zero sustainable community in Elizabethtown, Ky. Magnolia Farms, as the development is tagged, is something that's never been attempted before in Kentucky. Yes, I know. Other states have sustainable communities and lots of green homes. In Kentucky, that's not the case. The public and the professionals are only now stepping up to realize the importance of green.
Case in point, Will Harris, who is working with Kelly Emerine to develop the project, said he first spoke with his dad about the project. His dad scoffed at the idea of building a green home. He told his son he was tired of hearing about green this and green that and he tied it into politics.
Will said he realized he had to step back. He told his dad, "Wait, what about energy-efficiency? Do you think people want homes that are built better and more efficient and that cost less to operate?" His dad agreed that was exactly what people want. Will said he explained that was exactly what he was proposing. That the word green is interchangeable with building quality structures that are energy efficient.
So, with that in mind, if you see people's eyes glazing over when you talk about a green home, stop using the word green temporarily and, instead, talk about building an energy-efficient home. The home of today and of the future. A home built with sustainable materials and that provides a healthier environment and better indoor air quality for your family.
Frankly, every home should be built to these standards so that the adjective "green" becomes irrelevant.
Teena Hammond has published more than 2,000 articles in People and W magazines, Women's Wear Daily, and in dozens of newspapers and books. She also wrote a home improvement, remodeling and decor column that ran in Gannett newspapers nationwide. She's interested in all things green and would love to hear from you with your story ideas.