Whether we're developing a new product, or a color tool, we always start by asking ourselves whether or not it will help simplify your life. If we can answer yes, then we've done our job, because it's our goal to give you innovative solutions for all your painting projects.

The Dutch Boy icon was originally created to symbolize a superior method for creating paint products known as the "Dutch Process". The "Dutch Process" originated with two chemists in 16th century Holland and set the standard of paint quality and beauty for centuries to come. The legacy lives on with Dutch Boy Paint.

As we enter our 100th year as the provider of simple painting solutions, Dutch Boy prides itself on providing its customers with easy to use products. Innovations, such as the original Twist & Pour™ plastic container and the Ready to Roll™ project-sized paint container with built-in roller tray, make painting easy. Look for our latest innovation, the Color Simplicity color rack, at a retailer near you.