This brochure, developed specifically for residential home builders, provides information on basic solar facts, selling tips and important resources when incorporating solar technologies into building plans. Some selling tips include:
Educating customers and sales professionals about the positive annual net cash flow from a higher mortgage payment offset by lower utility bills
Making buyers aware of energy-efficient mortgages
Integrating the solar system into the entire home purchase rather than offering it as an option
Placing displays and samples in model homes or showrooms
Offering training sessions and open houses to draw in and educate consumers
Collecting testimonials to educate customers and build confidence
Knowing the ins and outs of solar power and why it is increasingly more marketable will help you better decide whether or not it's a worthy option for your green objectives.