Feb. 13, 2017
While a home’s roof typically represents 40% of the home’s exterior, homeowners often miss an opportunity to integrate the roof as part of a color-coordinated exterior.
And in overlooking the roof, they may be missing out on an opportunity to boost both curb appeal and value. A December 2016 survey conducted among real estate professionals and homeowners found that nine out of 10 realtors and homeowners agreed that a color coordinated exterior increases the value of the home.
Owens Corning named its shingle color "Sedona Canyon" the 2017 Shingle Color of the Year to give homeowners inspiration for designing their own coordinated look.
According to Sue Burkett, marketing leader, residential for Owens Corning, Sedona Canyon was inspired by nature, and is warm and reminiscent of real wood shake shingles, but much more nuanced. Burnt umber, chestnut and butterscotch hues mingle with a twist of calming blue to deliver a color experience that is both grounded and versatile, no matter what the season. TruDefinition Duration Shingles come with the advanced performance of patented SureNail Technology, which is a reinforced nailing zone on the face of the shingle.
Owens Corning hopes to change the idea of what's possible with roofing colors, using the roof as the starting point for a home's design scheme rather than leaving it as an afterthought.
"Homeowners and contractors want to be inspired and confident, and Owens Corning is providing products and tools to inspire them so homeowners can discover the right style for their home," Burkett said.
Read more about residential roofing.