Behr Paint Reveals 2018 Color of the Year: 'In The Moment'

Aug. 10, 2017

Tranquil, spruce blue In The Moment T18-15 will command the home décor and paint industry in 2018

Behr Paint announced its first-ever Color of the Year: In The Moment T18-15, a restorative blue-green hue honoring nature to create a soothing atmosphere. Versatile and welcoming, this grounding neutral is a serene backdrop to spaces where you unwind and recharge.

In The Moment speaks to our society's desire to disconnect and be present," said Erika Woelfel, vice president of color and creative services at Behr. "Spruce blue, soft gray and lush green coalesce into a fresh shade that evokes a sense of sanctuary and relaxation amid our always-on lives. In The Moment crosses multiple design styles—global, coastal, modern—and pairs well with other subdued colors to create harmony for interiors or exteriors."

The BEHR 2018 Color of the Year is introduced alongside the annual BEHR 2018 Color Trends palette, a spectrum of 20 hues forecasted to influence décor and design in the year ahead. The new palette captures the ever-evolving perception of "home," was brought to life Aug. 9 in New York City with an experiential BEHR Pop-Up Trend Home in the iconic Grand Central Terminal.

New Hues to Inspire and Restore
People desire a personal and meaningful connection to their homes and surroundings. With In the Moment and the 2018 Color Trends palette, Behr welcomes people to practice mindfulness at home by being attentive to simplicity, curation and the intentional use of color to enhance the energy of a space. The 20 new colors serve as a catalyst to rejuvenate the spirit, inspire joy, restore balance and stimulate an overall sense of well-being.

The 2018 Color Trends palette ranges from warm neutrals to daring reds and oranges.

•         Positively Pink T18-01

•         Off The Grid T18-08

•         In The Moment T18-15

•         Civara T18-02

•         Soft Focus T18-09

•         Nurturing T18-16

•         Graylac T18-03

•         Wabi-Sabi T18-10

•         Wide Sky T18-17

•         Nocturne Shade T18-04

•         Unplugged T18-11

•         Constellation Blue T18-18

•         Life Is Good T18-05

•         Spirit Warrior T18-12

•         Quiet Time T18-19

•         Kombucha T18-06

•         Casual Day T18-13

•         Equilibrium T18-20

•         Road Less-Traveled T18-07

•         Soul Search T18-14

 

Behr offers guidance for bringing this rich palette to life in any space. To evoke a sense of joy, comfort and contentment, pair In The Moment with easy-going hues like Kombucha T18-06, Wabi-Sabi T18-10 or Soul Search T18-14.

Cheerful statement colors like Life Is Good T18-05, Spirit Warrior T18-12, Wide Sky T18-17, and Constellation Blue T18-18 encourage conversation and engagement in rooms for entertaining.

Rest easy with calm neutrals and dark tones like Graylac T18-03 and Quiet Time T18-19, or play with light and shade with charismatic, contrasting hues like Equilibrium T18-20 and Soft Focus T18-09 or Off The Grid T18-08.

Small pops of color such as Civara T18-02 and Nocturne Shade T18-04 serve as distinct accents perfect for transition spaces such as stairways, landings and doors.

BEHR 2018 Color Trends are available now, exclusively at The Home Depot stores nationwide, where do-it-yourselfers can pick up paint samples of the BEHR 2018 Color Trends hues.

Read more about Low-VOC paints.


Topics: Home Design & Plans, Indoor Air Quality, Interior Design, Maintenance & Repair, Paint | Low VOC and No VOC, Remodeling

Companies: The Home Depot


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