Consumer interest in sustainability driving Realtors' focus

Consumer interest in sustainability driving Realtors' focus

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As consumer demand trends toward green and sustainable home features, real estate professionals across the country continue to work to promote environmentally responsible features and business practices. 

According to the results of a survey by the National Association of Realtors as part of its Realtor Sustainability Program, 61 percent of Realtors report consumers are interested in sustainability.

“Consumers continue to make it clear that environmentally friendly features and neighborhoods are an important factor in deciding where and what home to buy,” said Elizabeth Mendenhall, NAR president and the CEO of RE/MAX Boone Realty in Columbia, Mo.

Asked what they consider to be the top market issues and considerations regarding sustainability, agents and brokers listed understanding lending options for energy upgrades or solar panels (36 percent), improving the energy efficiency of existing housing stock (34 percent) and the lack of information and materials provided to real estate professionals (30 percent).

To account for growing consumer interest, 40 percent of respondents reported their multiple listing service (MLS) had green data fields. Among those same respondents, 37 percent said they use those fields to promote green features, 27 percent to promote energy information and 16 percent to promote green certifications.

A majority of respondents (80 percent) said solar panels are available in their market, and 39 percent said solar panels increase the perceived property value. Twenty-three percent of brokers indicated that tiny homes (600 square feet or smaller) are available in their market. Among transportation and commuting features survey respondents said are very or somewhat important to their residential clients are: easy access to highways (82 percent), short commute times and distance to work (81 percent) and walkability (51 percent).


Topics: Building Green, Going Green, GREAT GREEN HOMES, Healthy Homes, Home Design & Plans, Photovoltaic / Solar Panels, Sustainability Trends & Statistics, Sustainable Communities, Trends / Statistics

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