Greenbuild comes full circle to San Francisco
By bringing Greenbuild to San Francisco this November, USGBC has come full circle back to its original birthplace in the Bay Area. The conference has surprisingly never been to California, according to Sustainable Industries.
Greenbuild host committee co-chair Andrea Traber, who is Principal of Sustainable Buildings and Communities for DNV KEMA Energy & Sustainability, noted that it's a great moment to host the event "...in the birthplace of the organization. California is an innovator in green buildings and sustainability. It's been a strong movement since the early 1970s. And now we have research institutes, Silicon Valley, a thriving AEC community, and more. I think of California as the cradle of sustainable design. It's not just the AEC professions but also the clients, communities, companies and universities that value these innovations and choices. Their objectives align with USGBC's aims. And we cannot overlook that David Gottfried and Lynn Simon and Kristin Ralff Douglass and others started things right here."
Dan Geiger, executive director of USGBC's Northern California Chapter, said that Greenbuild will be big this year, in part because the Bay Area and California in general have been early adopters and longtime leaders.
"We have really enjoyed working with the national organization," he said. "We have mapped out a 'Road to Greenbuild.' Part of our strategy is to bring in 'not your usual suspects.' We're reaching way out beyond the AEC community. We have so much opportunity to do that in the Bay Area. This is powerful."
Part of what Geiger is talking about is bringing Twitter, Google, and other companies to the table. Biz Stone, co-founder of Twitter, for example, will be one of the opening plenary speakers. (They are doing a building on Market Street, reportedly slated to be LEED Gold.)
And hosting what's anticipated to be the largest Greenbuild ever (some 35,000 people are expected) in San Francisco seems, to many, apropos.
"Over 35 percent of our downtown commercial space is green or LEED-certified," Geiger says. "People here understand the value from a financial and social sustainability standpoint.
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Companies: U.S. Green Building Council