New site makes it easier to select zero-VOC paints for the home
Torn between the Devine Date or the Devine Almond to repaint your bedroom? There's a new tool to help select just the right color of zero-VOC interior paint from Devine Color.
Devine Color is available in 209 trend-proof luminous hues organized into 19 inspiring collections. Fourteen years ago, founder Gretchen Schauffler created Devine Color in her home studio because there was no paint worthy of the colors she imagined.
To help homeowners make the right choices, Devine Color offers collections of paint samples on a card rather than a stand-alone swatch.
"Unlike standard paint chips, our Devine Color Discovery Cards allow people to visualize color options holistically in the context of the light, architectural features, fabrics and furnishings in their home," said Joel Wasserman, the brand's general manager.
For added inspiration and education, videos on Devine's site demonstrate how to use the cards and apply the paint
Shauffler created each paint color, which is hand-mixed on canvas and home-tested. A new and improved premium formula delivers a zero-VOC interior paint that is easy to apply and boasts a fabric-like finish enhanced with light-enhancing pigments. The creamy wall coatings offer a better application process – with no dripping or spattering – that ultimately brings a room to life with rich, radiant color.
Devine Color has launched a new e-commerce website that aims to revolutionize the paint purchase experience. A unique user experience guides site visitors through a color discovery process towards a guaranteed-to-be-successful paint purchase. In addition to website sales, Devine Color will be available on e-tail giant Amazon.com.
Read more about low-VOC paint.