'Shadow' Named 2017 Color of the Year

Nov. 28, 2016

Benjamin Moore reveals Shadow, a rich, royal amethyst.

Paint, color and coatings brand Benjamin Moore announced its highly anticipated Color of the Year 2017 – Shadow 2117-30, a rich, royal amethyst. The color leader also unveiled Color Trends 2017, a corresponding palette consisting of deep, saturated hues. The Color of the Year was introduced to leading interior designers, influencers and media at an exclusive event in the Stephen A. Schwarzman Building of The New York Public Library.

"Allusive and enigmatic, Shadow is a master of ambiance. It is a color that calls to mind a 'past', yet it can also make a contemporary, color-confident statement," said Ellen O'Neill, Benjamin Moore Creative Director. "Shadow is sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite."

The Benjamin Moore Color Studio forecasts color trends after a year of research attending major industry shows around the world, while also taking cues from standouts in architecture, fashion, textiles, home furnishings and the arts. Fine art emerged as a leading inspiration, highlighting the correlation between an artist's use of color and light to create mood.

The Color Trends 2017 palette features 23 rich and sophisticated hues ranging from muted pales to saturated deeps. In curating the palette, the Color Studio lent significant consideration to the pairing of colors and relationships between color families, as well as a newfound level of color confidence in deeper hues among design professionals and consumers. The inspirational Color Trends 2017 color card illustrates the use of color in ways that celebrate how shadow and light travel throughout a space during the course of a day. The 23 colors of the Color Trends 2017 palette include the following:

The richness and nuance demonstrated through the Color of the Year and Color Trends 2017 palette can only be achieved with Benjamin Moore products. All 3,500 Benjamin Moore colors are available in pint samples at local retailers along with Color Trends 2017 curated palette cards. Benjamin Moore products are exclusively found at the more than 5,000 Benjamin Moore independently owned paint and decorating retailers across the U.S. and Canada.

Read more aboutLow and No-VOC paints.


Topics: Going Green, Healthy Homes, Home Design & Plans, Indoor Air Quality, Interior Design, Remodeling


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