Shaw Floors Announces 2018 Color of the Year | Video

Nov. 13, 2017

Shaw Floors, a leading floorcovering manufacturer, announced its 2018 Color of the Year: Gold Rush. The warm neutral celebrates the return of gold to the home after grays and other cool palettes have owned the design spotlight for years.

"Gold Rush speaks to the past: familiar, comforting, peaceful. Yet when used in unexpected ways, Gold Rush manages to feel new and modern," said Debbie Houston, creative director at Shaw Floors. "There's a yearning for warmer hues and we see that coming to life as touches of gold and brass accents return in popularity. Gold Rush brings energy to a room, creating a range of emotions from warmth to excitement, from serious to playful."

The Color, Style and Design Team at Shaw Floors, which tracks trends year-round through global expeditions and continuous research, noted how small dashes of warmth can refresh a room and create a whole new look. Equally, when Gold Rush is used as the dominant color, it highlights rich texture and creates an elegant stamp of personal style.

This marks the fifth year that the floorcovering leader has announced a Color of the Year. Previous years' colors were Lush (2017), White Hot (2016), Lady in Grey (2015) and English Royal Navy (2014). Houston said the colors Shaw Floors has selected build on one another and layer together nicely in the home.

"Gold Rush pairs beautifully with navy – as a glamorous pop – and lush green – as an elegant punctuation. Irresistible against white, Gold Rush also complements cool grays," Houston said.

Shaw Floors is the manufacturer behind many of the flooring industry's breakthrough flooring innovations including waterproof carpet backing LifeGuard, waterproof enhanced luxury vinyl planks Floorté and water-resistant laminate Repel and EPIC Plus.

Read more about green flooring choices.


Topics: Building Green, Flooring, Home Design & Plans, Indoor Air Quality, Interior Design, Paint | Low VOC and No VOC, Remodeling


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