Sungevity expands solar leasing to five Northeast states
Residential solar leasing provider Sungevity is expanding to five additional states — New York, New Jersey, Maryland, Massachusetts and Delaware.
The Oakland, Calif.-based company is also debuting a new campaign this week in those five states. The campaign is called "Rooftop Revolution" and features a bio-diesel, solar-powered truck that will give away ice pops at music festivals, farmers markets, minor league baseball games and other events through the end of summer.
"We're on the streets of Manhattan giving away ice pops but also showing how easy and affordable it is to go solar. We're having fun during this heat wave," said Danny Kennedy, founder of Sungevity.
Sungevity began offering iQuotes in Lowe's stores in northern California this week, apartnership previously reported in ProudGreenHome. An iQuote is Sungevity's online quote that gives customers more information on solar power and the costs associated with it.
The additional five states will not offer iQuotes within Lowe's stores, Kennedy said. But iQuotes will be offered on the ice pop truck, via iPads.
The decision to expand was based on the fact that "people here are concerned their electric bills are rising and air conditioning bills mounting, and people are very conscious of their electricity costs, and we have a solution, so we wanted to be here and be present," Kennedy said.
John Ordona, director of brand engagement for Sungevity, said, "People are not aware of the solar lease option. And Sungevity is taking a leadership position in the industry to raise awareness of solar and solar lease and the economic financial benefits of that that are really very important to homeowners today."
Sungevity also is partnering with The Solar Foundation, a nonprofit group working to demonstrate the global benefits of solar energy through research and education. Sungevity will donate $1 to The Solar Foundation for every "like" posted to the "Rooftop Revolution" Facebook page during the campaign.
"The solar industry and solar has been looked at as high tech and very complicated, and we're making it very fun and approachable with our Rooftop Revolution," Ordona said.
For more information, see our Solar Power for Homes Research Center.
Teena Hammond Teena Hammond has published more than 2,000 articles in People and W magazines, Women's Wear Daily, and in dozens of newspapers and books. She also wrote a home improvement, remodeling and decor column that ran in Gannett newspapers nationwide. She's interested in all things green and would love to hear from you with your story ideas.