How to “Talk Green” with your Builder or Remodeler (video)

| by Marla Esser Cloos
How to “Talk Green” with your Builder or Remodeler (video)

You know building and remodeling green matters, yet you wonder if you are getting across to your builder and/or architect what is really important to you.   

This short video “How to “Talk Green” with your Builder or Remodeler” offers the highlights of how you, a homeowner or buyer, can talk with your builder or remodeler about which values are important to you in your home.  For Builders and Remodelers, simply put yourself on the other end of the conversation to understand how you can “talk green” with your buyers and clients.

In the conversation, I offer tips on how to use the language of benefits to communicate your top priorities to your build team.   Benefits provide a more direct communication of priorities, as well as tie the features and “tech jargon” with the benefits you desire. You will discover it’s the value of the benefits, not the green features that make the house your home.

If you’d like to see the entire 20 minute presentation, it’s posted on the HomeNav YouTube channel.  What is important to you in your home?  Is it safety, health, comfort and so on?  I’d like to know.  

For tips and actions to making your home and lifestyle GREEN, visit me, The Green Home Coach, Marla Esser, at  Give me a call at 877-828-1827 or drop me a line at [email protected]


Topics: Building Green

Marla Esser Cloos
Marla inspires and educates about what makes a green home green and how to do it – a bit at a time or all at once. Her work creating an online owners’ manual for green and greener homes,, and work in national and local businesses, groups and associations, provides her a unique perspective to help people realize the true values of green homes as safer, healthier and more comfortable homes. Marla founded and co-hosts the Green Gab Podcast, on iTunes, 2 Guys Talking Podcast Network and She blogs on Green Home Coach and Proud Green Home. Her articles have appeared in Green Home Builder, Building Women and The Healthy Planet and she is the author of Living Green Effortlessly: Simple Choices to a Better Home from NAHB Builder Books. wwwView Marla Esser Cloos's profile on LinkedIn

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