New study reveals value of standby generators

| by Mike Gersmeyer
New study reveals value of standby generators

According to a new survey of U.S. adults, it doesn’t take long for most to consider a power outage a major disruption of their daily lives.

A survey conducted by Harris Poll on behalf of GE Generator Systems found that two-thirds of all respondents considered a power outage occurring for less than 12 hours a “major inconvenience” to their daily lives.

The new power outage statistics could be helpful for home builders looking to include a standby generator to their catalog of add-ons to new builds or home remodel projects.

Power Outage Statistics: Homeowner Reactions

What kinds of appliances and home products did those surveyed most want powered when utility power was out? Unsurprisingly, it’s the basics.

According to the survey of more than 2,000 respondents who were asked what the most important home items they’d want to keep powered in a power outage, these were the most-listed answers:

  • Refrigerator/freezer — 85 percent respondents
  • Heat/air conditioning — 66 percent
  • Lights — 42 percent

The survey also found that almost one quarter of adults (24 percent of respondents) in the U.S. have experienced a power outage of 12 hours or more in the last two years. In the Northeast, that number rose to 35 percent.

Standby Generator as Cost-Effective Solution for Homeowners

Standby generators are the automatic way to combat the headaches and hassles that come with a power outage. 

Those hassles can be costly, too. According to the survey, 69 percent of those households that endured a power outage lasting 12 hours or more incurred an associated cost of some sort. Most often, it was for spoiled food replacement (40 percent of respondents), supply purchases (29 percent) or a generator purchase (16 percent).

Standby generators are the only permanent solution to prevent losses that can occur because of a prolonged power outage. A standby generator, also called a home generator, is professionally installed outside the home and automatically turns on predetermined home appliances when utility power has been knocked offline. Then, as the utility power is restored, the home generator will shut itself off and return the home to normal utility power.

To learn more about this permanent power outage solution, visit

Topics: Appliances

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