Bradford White Corp. Adds Two Sales Leaders

July 12, 2017
Bradford White Corp. Adds Two Sales Leaders

Laars Appoints Brody – Director of Sales

Laars Heating Systems, a subsidiary of Bradford White Corporation, has appointed John Brody to the position of Director of Sales.

Prior to joining Laars, Brody led the North American sales division for AERCO International where he was responsible for maximizing market growth, increasing revenue

John Brody

and profitability, and creating programs for new product development. Brody earned a degree in Business Administration from Lewis University where he is currently working toward his MBA.

“John is a proven industry pro who has built solid business relationships that will serve Laars very well as we continue to grow sales and intensify our customer-centric focus. His talent for leading an internal sales force as well as a team of independent sales representatives and getting consistently positive results makes him a perfect fit for Laars, “said Rich Simons, General Manager of Laars Heating Systems.

Laars Heating Systems Company is a US based manufacturer of boilers, water heaters, storage tanks, controls and associated accessories that are widely used in the space heating, water heating and industrial process markets with products ranging from 50,000 to 5,000,000 BTU/hr. Laars, a subsidiary of Bradford White Corporation, is headquartered in Rochester, NH with a distribution and training center in Halton Hills, ON Canada.

French to Lead Bradford White Specialty Sales

Bradford White Corporation has appointed Jim French to the position of Director of Sales – Specialty Products for Bradford White Water Heaters, effective June 5, 2017.

Jim French

Before joining Bradford White, French was employed as the Vice President of Wholesale Sales for Bosch Thermotechnology North America. Prior to that post, French was the Vice President of Sales & Marketing at Buderus Hydronics Systems. He brings extensive experience in hydronic and tankless products to his position at Bradford White. French will work closely with Bradford White Manufacturers Representatives and internal sales management in support of sales initiatives relating to boilers, volume water heaters, storage tanks and tankless products. He will also work in conjunction with Bradford White subsidiary companies to execute corporate sales initiatives.

French received a Bachelor of Science degree in Marketing from West Chester University of Pennsylvania.

”As our business expands in new directions every day, we must also expand our team so our customers get the very best service possible. Adding Jim’s expertise will serve our customers and Bradford White very well. We’re excited to have him on board,” said Jim McGoldrick, Vice President of Sales for Bradford White.

Bradford White Corporation is a full line manufacturer of residential, commercial and industrial products for water heating, space heating, combination heating and storage applications. The company is headquartered in Ambler, PA and has manufacturing facilities in Middleville, MI, Niles, MI, and Rochester, NH and a distribution and training center in Halton Hills, ON Canada.


Topics: Radiant Heat, Sustainability Trends & Statistics, Tankless Water Heaters, Water Heaters

Companies: Bradford White Water Heaters

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