Don't be Tempted by Greenwashing Sins

Don't be Tempted by Greenwashing Sins

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If you're working towards making your home a healthy and beautiful place, please take a few minutes to understand what greenwashing is, and why you should be aware.

Not everything that claims to be "green" will stand up to scrutiny, according to Joel Hirshberg, president of

"We test everything we sell especially if the manufacturer says it's great," he said.

Hirshberg defines greenwashing as "Disinformation disseminated by an organization so as to present an environmentally responsible public image."

He shared a list a helpful list of "Sins" created by Sins of Greenwashing.

Sin of the Hidden Trade-off:  A claim suggesting that a product is "green" based on a narrow set of attributes without attention to other important environmental issues. Paper, for example, is not necessarily environmentally preferable just because it comes from a sustainably harvested forest. Other important environmental issues in the paper-making process, such as greenhouse gas emissions, or chlorine use in bleaching may be equally important.

Sin of No-Proof:  An environmental claim that cannot be substantiated by easily accessible supporting information or by a reliable third-party certification. Common examples are facial tissues or toilet tissue products that claim various percentages of post-consumer recycled content without providing evidence.

Sin of Vagueness:  A claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the consumer. All natural is an example. Arsenic, uranium, mercury, and formaldehyde are all naturally occurring, and poisonous. "All natural" isn't necessarily "green".

Sin of Worshiping False Labels:  A product that, through either words or images, gives the impression of third-party endorsement where no such endorsement exists; fake labels, in other words.

Sin of Irrelevance:  An environmental claim that may be truthful but is unimportant or unhelpful for consumers seeking environmentally preferable products. "CFC-free" is a common example, since it is a frequent claim despite the fact that CFCs are banned by law.

Sin of Lesser of Two Evils:  A claim that may be true within the product category, but that risks distracting the consumer from the greater environmental impacts of the category as a whole. Organic cigarettes could be an example of this Sin, as might the fuel-efficient sport-utility vehicle.

Sin of Fibbing:  Environmental claims that are simply false. The most common examples were products falsely claiming to be Energy Star certified or registered.

Read more about Going Green.



Topics: Energy Star, Going Green, Healthy Homes, Maintenance & Repair, Sustainability Trends & Statistics, Sustainable Communities

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