Study: Smart home devices entering the mainstream
The global smart thermostat market grew 123 percent in 2015, indicating smart home devices are finally becoming mainstream.
An analysis of smart home app usages reveals that the $879M (4.9M devices) Smart Thermostat market is currently seeing its strongest ever momentum as Smart Home adoption and assisted-living solutions are quickly becoming more prevalent in the consumer market. The uptake has been especially strong in North America in 2015 and was driven by very strong Q4/2015 sales.
IoT Analytics, a leading provider of market insights for the Internet of Things (IoT), and Priori Data, the app store intelligence company published the results of the first-ever app-usage based market model for Smart Thermostats.
The model is based on downloads of more than 120 thermostat apps and reveals insights never-seen before for the Smart Thermostat market. The model is accompanied by a Market Report that is focusing on sizing the opportunity of the Smart Thermostat market for the period 2015 to 2021.
The study examines the Smart Thermostat market of 14 countries in detail (USA, Canada, Mexica, Great Britain, Germany, France, Spain, Italy, China, India, Japan, Russia, Brazil, Korea) on a monthly basis for the past 18 months, both by number of devices sold as well as realized revenue. The study also gives an outlook by key country until 2021 with the total market size reaching $4.7 billion by 2021.
To better understand the different market players IoT Analytics profiles 10 of the top Smart Thermostat providers, estimates corresponding market share and sales split by country.
Demand for Smart Thermostats is currently strongest in North America with 70 percent global market share. The overall market is currently dominated by US vendors with Honeywell and Nest emerging as the market leaders. European markets are also starting to pick up but interestingly with a more diverse landscape of vendors such as Hive, Netatmo, and eQ-3.
Commenting on the findings, IoT Analytics Managing Director Knud Lasse Lueth said: “Leveraging the app download data of Priori Data and combining that with our primary market research enables us to generate extremely granular insights. Smart Home markets have thus far disappointed most growth expectations, however the new model highlights a market explosion in November and December. This could indicate that we are at the beginning of a new growth wave in consumer IoT. Looking at the data, it is also very interesting to see how Canadian startup Ecobee has beaten all other players in the marketplace month-by-month in the second half of 2015. Going forward, we believe growth for Smart Home and specifically Smart Thermostat markets remains strong with approximately 60 percent global growth in the short term and 35 percent annual growth foreseen for the next six years.”
The Smart Thermostat Market Report is available to download HERE.
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