Home Buyers Seeking Better Homes, Rather Than Looking for Green Labels
Home buyers are looking for better homes, not necessarily green or high-performance homes.
Whether they're Millennials or Baby Boomers, home buyers want homes that are comfortable, quiet, provide good indoor air quality and use less energy than older homes. But they may not consider themselves in the market for a green home.
At the 2017 Energy & Environmental Building Alliance (EEBA) High-Performance Home Summit Suzanne Shelton, president and CEO of the Shelton Group, a marketing and communications agency focused on the environmental arena, talked about her agency's research into home buyer attitudes.
Read more about selling homes to millennial buyers.
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