Millenials Crowd Source Green Companies to Support Environmental Efforts

Surveys of millennial shows that they may not take steps to live a green life on their own, but have high expectations for companies with which they interact.

Suzanne Shelton, president and CEO of the Shelton Group, a marketing and communications agency focused on the environmental arena, said the company has conducted surveys of Millennials and found their environmental activism focuses on supporting companies that are capable of having a larger impact on the environment than what a single individual can achieve.

Shelton presented some of the survey findings and their impact on marketing new homes to Millenials at the Energy & Environmental Building Alliance (EEBA) High-Performance Home Summit in October.

Read more about selling homes to millennial buyers.


Topics: Building Green, Going Green, Healthy Homes, Sustainability Trends & Statistics, Sustainable Communities


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Solution design focuses on positive up-front, back-end financial impact

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Improving efficiency, occupant comfort key as building envelopes tighten

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