Defining Green Products

Publication Type:
White Paper

Published / Updated:

Prior to 1980, very few products in the U.S. were marketed with an environmentally friendly message, but by the late 1980s and 1990s, the notion of "green" products became somewhat trendier. At the start of the 21st century, when concerns over global warming and natural resource depletion began gaining momentum, "green" went mainstream and began influencing the practices of product manufacturers.

While the general consensus is that "green" refers, in some way, to environmentally-preferable attributes of a product, service, or technology, there is no single, universal definition of the term. This white paper examines what constitutes a green product and examines:

  • Perspectives on green products, indoor environmental quality, and human health
  • Key attributes of "green" products
  • Correct usage of "green" marketing terms
  • Reigning in misleading "green" marketing claims
  • Green chemistry: the future of green products

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