Making Cents Out of Solar: Put More Power Into Your Building Plans

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This brochure, developed specifically for residential home builders, provides information on basic solar facts, selling tips and important resources when incorporating solar technologies into building plans. Some selling tips include:

  • Educating customers and sales professionals about the positive annual net cash flow from a higher mortgage payment offset by lower utility bills
  • Making buyers aware of energy-efficient mortgages
  • Integrating the solar system into the entire home purchase rather than offering it as an option
  • Placing displays and samples in model homes or showrooms
  • Offering training sessions and open houses to draw in and educate consumers
  • Collecting testimonials to educate customers and build confidence 

Knowing the ins and outs of solar power and why it is increasingly more marketable will help you better decide whether or not it's a worthy option for your green objectives.

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