Redefining Cost: A Beacon of Hope Shines Through Housing Market Gloom

Redefining Cost: A Beacon of Hope Shines Through Housing Market GloomPublication Type:
White Paper

Published / Updated:

The recent turmoil in the housing market and the economy in general has opened Americans’ eyes to the flaws in the traditional way of evaluating the cost of a home. The real cost of a home is not revealed in its sticker price but in the combined monthly costs of ownership, including:

  • Mortgage payments
  • Utility bills
  • Property taxes
  • Insurance premiums

Buyers will soon see that despite the premium attached to its sticker price, a green home is more likely to be more affordable than a conventional home in the long term.

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