Seeing Green Part 2: Educating Builders and Developers
What keeps some builders from switching is the same thing that keeps some consumers from buying a high-performance home. They don’t understand and can’t see the advantages. And if they can’t their customers surely won’t, either.
The 2008 collapse of the home market permanently scarred some builders, particularly those who have yet to regain their financial footing. And as the market gradually returns to its pre-recession prosperity, their mindset is understandable: why change a traditional home building approach that’s worked? As this white paper reveals, focusing on deep green construction gives builders a competitive advantage.